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December 6, 2021

How to Make a Good NFT Marketing Strategy

If you’ve been following the hype around NFTs, then you may be thinking of joining the fray with your very own NFTs.

But the thing is, you’ll need to create a GOOD MARKETING STRATEGY that includes making the best of social media, email marketing, and big names in NFT circles.

How to Make NFT Marketing Strategies

Here are the things you need to know for your creative NFT marketing plan.

Identify Your Target Audience

Before anything else, you’ll need to identify your target audience.

Although you could say that the NFT community, in general, is your target audience, that could be a bad MISTAKE to make.

You could also cater to people who aren’t in the NFT community yet or people who show interest in NFT projects but haven’t made the jump yet.

There are also different types of NFTs out there that you can find on the NFT market and digital ledger. Here are just a few:

  • Digital art
  • Photographs
  • Memes
  • Games
  • Music
  • Videos

You’re going to have to target the people interested in the kind of creations you’re making.

You can’t expect a gaming enthusiast to show as much interest in your digital art creations.

Find the Best NFT Marketplace

When you’ve completed your own NFT collections, you should find the best NFT marketplace for you to upload your work onto.

An NFT marketplace is where people can buy, sell, trade, and store NFTs of any kind.

Each marketplace has its own niche and focuses on a different type of media type.

  • OpenSea
  • SuperRare
  • Rarible
  • Myth Market
  • Makers Place
  • NFT Hunters
  • Solanart

Remember to research which platform is best suitable for your work before taking the jump. That way, you can sell your work as efficiently and quickly as possible.

Choose the Best Channels to Promote NFTs

You can’t just sit around and choose word of mouth to do all the brand awareness for you.

You’ll have to determine what’s the best way to create buzz around your NFT project.

Influencer Marketing

Using influencer marketing to sell real-life products and services is an age-old trick that’s been used ever since marketing and advertisement came to life.

That’s because people want to emulate celebrities and trust them with their testimonials.

You can apply the same principles in influencer marketing in NFT marketing with NFT INFLUENCERS.

If you can get an influencer to sponsor or talk about your NFT project, that can bring in more people to your NFT audience.

A few big names in the NFT space are Boss Logic, Ty Smith, and Kenn Bosak. 

Community Relations and Social Media Marketing

You’ll need to establish good community relations with your target audience.

Social media plays an important role here since you can use it to build trust with your audience.

You want buyers to understand what your NFTs are and that your brand is one they can trust.

Do this by interacting with them directly, keeping them updated with your work, and showing your team’s working conditions if you ever get one.

You’ll have to choose the best social media platform to get more engaged followers in your work.

Here are a few of the best social media platforms to promote your NFTs:

  • Reddit
  • Discord
  • Telegram
  • Clubhouse
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Steem

It’s also a great idea to present yourself as just another person like them so they can feel like they’re connecting with you and your brand on a PERSONAL LEVEL.

Web and Mobile Push Notifications

A push notification is a digital marketing tool that can help you reach out to more customers.

If customers allow push notifications on your website, you can inform them when sales or new digital assets are up for grabs.

That way, they can constantly be updated on what your NFT business is doing.

SEO Tactics

If you have a website, you can employ SEO tactics to help you get more traction on it.

If you do things right, you can get your page to the top of Google or Bing’s FIRST PAGE when searching up for NFTs.

With that, your NFTs can reach more people who could be interested in buying it.

Email Marketing

Once social media began to expand, email marketing was thought to be a PR strategy that would become obsolete.

However, that’s not the case.

Email marketing is still beneficial since you can do a multitude of things when using email to promote your NFT.

You could send an infographic about your NFTs, give sneak-peaks to your product, make educational videos about NFTs, and give special freebies to people who have subscribed to your newsletter.

All you need is a good newsletter service and good content that will accompany those emails to entice your customers to your project.

Business Collaborations

It’s also another PR strategy to consider using is collaborating with other businesses that are relevant to what you’re selling.

If you’re selling digital artworks, you might want to try getting a major auction house to sell your work.

If you make NFT music, why not try to get your music on a music gig? If you’re creating a game that focuses on sports, why not try to get a sports event to try it out?

You could also collaborate with other NFT creators and bring your two audiences together to bring hype over your shared project.

Feedback Sessions

Since marketing NFTs towards your target audience can help you gain more customers, it’s also good to ask for feedback from them.

With that, you can better understand the wants and needs of the people who will carry you to SUCCESS.

Create Content for All Kinds of NFT Enthusiasts

We’re not saying you should make sports NFTs or music NFTs when you specialize in creating digital artwork.

When marketing NFTs, you need to make sure everybody can relate and appreciate your work, whether they have little to no interest in NFTs or people who are very knowledgeable about NFTs.

This is called the buyer’s journey. Here’s how each stage looks and how you can apply NFT marketing strategies on each stage.

Trigger & Awareness

At this stage, people are only beginning to show interest in NFTs.

You’ll need to educate them about NFTs, how to create NFTs, sell NFTs, buy NFTs, how to use NFT marketplaces, how cryptocurrency works, and most importantly, who you are.


Potential customers at this stage will know more about NFTs which means you can direct more media PR to them about how you make NFTs.

These include: 

  • In-depth looks at how different NFT markets work
  • Advice to people who want to jump in the NFT scene
  • Posts about your very own NFTs


The customer is ready to take a bite of the bait; you want them to understand why you’re BETTER than your NFT competitors.

You can create promotional posts, host a Q&A, or host giveaways.

Delight & Advocate

Now that your audience is an actual customer, you want them to keep returning to you while advocating for your business.

Giving personalized content like a thank you email, an exclusive discount, or a social media shoutout could work to keep your customers happy.

Why Do You Need an NFT Marketing Strategy?

Although NFTs are incredibly popular with no signs of stopping any time soon, there’s NO GUARANTEE that your own NFT project will be a hit once you upload it on an NFT marketplace.

That’s why you’ll need to create NFT marketing strategies that will cater to the diverse people in the NFT community.

While NFT marketing seems tedious, you CAN’T expect people to look at the digital assets you’re offering unless you take the initiative to show them how good your digital property is.

Why Should You Hire a Good NFT Marketing Agency

Although it’s possible for you to perform your own NFT marketing services, NFT marketing agencies can do more work than you and get you more customer engagement since they specialize in marketing.

If you look at this list, you may notice that digital marketing will take up a lot of your TIME if you decide to do it by yourself.

You may not even have time to make NFTs.

Getting NFT marketing services will give you more time to trade digital artwork on different NFT marketplaces while still spreading brand awareness with the help of your NFT marketing agency.

Aside from that, you need to get a good and reputable marketing agency that will be up for the CHALLENGE when marketing NFTs since they’re a relatively new business model.

It will require a lot of research regarding the following things and understanding them:

  • Market depth
  • Transaction process
  • How digital NFT platforms work
  • Economic analysis of the market

They’ll also have to account for how the digital world on social media and traditional media outlets will react to your NFTs and NFTs in general just because NFTs are NEW.

What Do You Need to Do to Start Selling NFTs

If you’re excited to start sharing your work with the vast world of NFTs, then here are a few things you’ll be needing for your business venture.

1. Create a Digital Wallet

Before you can sell your NFTs, you’ll need a digital wallet so you can store your cryptocurrency.

This isn’t a step you can skip since you’ll be paying your platform of choice to mint your work.

You can use MetaMask as your digital wallet, which has a web browser extension and a mobile app.

If you already have your own digital wallet, then you can skip to STEP 4.

2. Buy Cryptocurrency

Now that you have your very own wallet, you can buy crypto tokens of your choice.

Ethereum (ETH) is the token mostly used when dealing with NFTs, so we suggest that’s what you use.

You can buy it with Apple Pay or your debit card.

3. Connect Your Wallet

Head over to the NFT platform you want to use to host your auction and connect your wallet to it.

Most platforms will have a Connect Wallet button replacing a Sign-Up button on the upper right corner of their site.

All you have to do is click on it and choose your preferred wallet. Once you choose, you can click connect and confirm that you’ve read the terms of services.

4. Upload Your Work

Assuming you already have a piece of work you want to sell as an NFT, all you have to do is upload it.

Once you upload it, most marketplaces will ask you to describe your work.

You can also set the PERCENTAGE OF ROYALTIES you’ll receive if the winning bidder decides to resell your work in the future.

Once you have the details of your NFT hashed out, you can choose how your NFT is sold.

You can sell your NFT for an UNLIMITED AMOUNT OF TIME until you accept a bid, sell your NFT for a LIMITED AMOUNT OF TIME, or set a FIXED PRICE, so no one has to bid for your work anymore.

The tricky part comes when setting your minimum price.

If you set the price TOO LOW, you could end up with loss instead of gain due to the fees you’ll have to pay when minting your work.

5. Pay the Fees

Once you’ve determined all the necessary information about your NFT and auction, you’ll have to pay the fees to mint your work on the NFT marketplace.

Be warned that when you’re asked to pay the listing fee at first, you’ll probably see something that isn’t expensive.

However, you’ll most likely end up paying more fees along the way.

You might be wondering if there’s a list out there with the total price of all the fees you’ll need to pay to your chosen marketplace.

Unfortunately, the fees are constantly changing due to the constant fluctuation of value in cryptocurrency.

Fortunately, there’s a website where you can check each marketplace’s gas prices.

This may make things EASIER for you when you need to calculate the total amount of fees you’ll have to pay when minting your work.

And there you have it! You can successfully sell your NFT!

Remember, the steps and details can vary from platform to platform, but that’s basically the gist of it all.

Is It Worth Getting Into NFTs?

As we said, NFTs are a huge thing with art lovers and the crypto space alike. It’s a booming business, so it’s understandable if you want to hop on the train and start selling NFTs.

But is it worth it?

There are a lot of pros and cons when getting into NFTs, so we’ll list them all down for you.


Let’s take a look at the positive aspects of NFTs.

New Revenue Stream for Artists

The great thing about NFTs is that it allows artists to GAIN MORE INCOME.

If an artist’s NFT launch is successful and gains a lot of traction on social media, their digital artworks can gain more value, affecting how much money they can make from it.

Smart Contracts

Since NFTs are done online, then the contracts that are made when trading NFTs are 100 percent digital.

This allows automated executions to take place even after the transaction is made.

For example, you sell your work to a customer with the condition that the piece you sold has a royalty “rider” attached to it. So if the customer decides to resell your work, you still get a portion of the sales. 

Read more: NFT Contracts


When you upload your work on an NFT platform, it cannot be replaced or changed in any way since the blockchain gives it a unique digital certificate to prove itself to be authentic.

Support for the Arts

NFTs allow people to show their monetary appreciation for digital media, which wasn’t possible in the past.

It’s not just limited to artwork, either. It can be anything from digital sports trading cards in an NFT game, an audio clip of someone saying a funny meme, or a literal tweet.


While NFTs have a lot of positive impacts, there are also some negative aspects to them.

Speculative Market Value

The most considerable risk when getting into NFTs is that it doesn’t have any kind of intrinsic worth to it.

It’s all based on speculative value.

While NFTs are worth millions now, that economic bubble could pop at any moment and DECREASE the value of NFTs.

Stolen NFTs

NFTs can be stolen with a simple right-click and be uploaded to different NFT marketplaces.

Alright, it’s not that simple, but hackers are targetting NFTs and reselling them on digital platforms, which may be an issue for you if you’re selling or collecting NFTs.

Sustainability Issues

In the ongoing debate about the validity of the NFTs’ existence, one of the biggest problems is that it doesn’t run on an eco-friendly system.

Because NFTs function under cryptocurrency blockchains, minting one NFT can use up a whole lot of energy

Read more: NFT Environmental Impact


Uploading your NFT is light work.

All you have to do is click a few buttons and pay the required fees to be listed online.

The hard part is marketing them so that people GET INTERESTED in them and STAY INTERESTED in them.

Hopefully, this article feels like a potion boost on your long journey to becoming an NFT creator.

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