Burger King
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August 29, 2022

Virtual Restaurants in the Metaverse: Good or Bad Idea?

We saw McDonald’s file trademarks for virtual restaurants in the digital world back in February of 2022. Right now, we see players in certain metaverses (Decentraland, Sandbox, and many more) living full-on digital lives and hosting virtual events. Could virtual reality restaurants be the next big thing? McDonald’s sure thinks so if they bothered to file for trademark applications.

Now you can order food while in your digital reality. Some other restaurants are already playing around with this new idea but integration is much more in their infancy compared to a complete and operational VR restaurant.

For example, restaurants use QR code menus. We also see some NFT integration thanks to Burger King. The fast food chain giant introduced NFT collectibles into their promotions in the latter half of 2021. Scanning the QR codes on the paper lunchboxes could fetch you NFTs and other items.

Chipotle built their own restaurant on the Roblox platform as well where if players successfully roll their own burrito, they would earn burrito bucks, which could translate to tokens to get real food in the real world.

Although it’s currently not possible to satisfy your hunger while remaining plugged into a digital restaurant, what you earn within the virtual realm could prove to be worth it in reality.

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